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Sam Fender donates his £25k prize award winnings to independent live spaces

Sam Fender receiving the award in Newcastle
Sam Fender was awarded the Mercury Prize recently in his hometown

The artist has given the entirety of his £25k award cash to the Music Venues Trust, which works to protect the United Kingdom's independent live music spots.

The star was given the cheque on mid-October as his third album his work was chosen as the outstanding release of the last 12 months.

He has opted to give the cash to the trust, in recognition of the vital role local spots played in his initial steps.

"As an artist couldn't be pursuing my current career if it hadn't been for all the shows I played around the region, and further afield, when I was just getting going," remarked Sam Fender. "These venues are renowned, but they are in difficulty."

From early 2023 onward, more than 150 of these locations have shut down – approximately 16 percent of the total UK scene.

Over the past year, top acts including Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all aided the trust in its initiatives to support the industry, by adding a small levy to their ticket prices, which supports independent venues.

He also joined in, generating more than £100,000 on his recent tour to assist thirty-eight local spots across Britain.

The donation supported spaces that were facing potential shutdown due to issues stemming from floods, blazes and bereavements, as well as regulatory hurdles, court cases and sound issues.

Some locations obtained funding support in modernizing facilities and gear that positively impacted artists and concertgoers.

"The notion that revenue from shows in big venues supports the local stages, where it all starts for performers like me, is just sensible," Sam Fender has commented.

Pulp members performing
Pulp are among the artists who contributed their Mercury Prize winnings to non-profits

Fender is not the first artist to donate his honor winnings to good deeds.

Back when they won the trophy in the year 1996 for their record Different Class, vocalist the singer declared that the act would donate their prize money to the organization War Child.

That year, rapper and singer she divided her bounty among a few charities, like the children's charity and a charity for Sickle Cell.

"Additionally, I contributed a £1,000 to the center, to their gymnastics program, because I did gymnastics when I was a child and they needed new equipment," the artist told a publication.

Previously, Ezra Collective donated their winnings to the youth organization that nurtured their band, alongside other grassroots music organisations.

And winners that year they contributed their winnings to a MS organization after a friend was diagnosed the illness.

"Receiving the award was sufficient," remarked artist Small. "The money was the cherry on top but we didn't need the cherry, because we had the honor. So our victory touched the lives of others."

Last week, the Music Venues Trust revealed it had saved a couple of grassroots venues in that region, by bringing them into community ownership.

One venue in the city and The Croft in Bristol were bought under the Own Our Venues scheme, which is backed by the arts council and supporters who acquire "shares" in the buildings.

About the author

Matthew White

A tech enthusiast and business strategist with over a decade of experience in digital transformation and startup consulting.

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